Monday, June 16, 2008

Loan Officer Tip - Prioritize Refinance Leads for Success

Last week, I talked about prioritzing your leads. So how do you determine the order of the leads? Here are four tips:

Prioritize by Equity:
Prioritize your leads from highest to lowest equity. As we covered last week, this is the first and foremost criteria for qualifying a borrower.

Prioritize by Debt: Prioritize your leads from the highest to the lowest debt. This establishes the greatest opportunity for creating benefits for the borrower (the more debt, the more monetary benefits you can provide – we’ll cover this in a later edition).

Prioritize by Opportunity: Now re-prioritize your stack from the highest combination of equity and debt (top of stack) to the lowest combination (bottom of stack).

Categorize your Leads: Finally, divide your leads into 3 categories: A, B and C. “A” leads are those with lots of equity and debt (highest sales potential), “B” leads are those with medium or low equity and debt (medium sales potential), and “C” leads are those with no equity or debt (No sales potential). Once completed, remove any that do not have adequate income to qualify based on a post-consolidation debt to income calculation.

Now that you only have qualified leads in your stack and they are properly prioritized, start at the top and work your way down. Give maximum time to the A and B leads and minimal time to the C leads.

Monday, June 9, 2008

Loan Officer Tip - Prioritize Refinance Leads for Success

Avoiding "Random Selection"

A few weeks ago, I talked about identifying qualified leads in today’s changing market. This week I want to focus on prioritizing those leads to maximize your success. This is a critical tip that will make the difference between success and failure. Understand, there is a priority order to your leads.

For example, if you have 10 leads on your desk, there is one, and only one, lead in the stack that is the highest potential (easiest to sell) – a lead that has so much benefit value to your borrower that it will change their life. By the same token, there is only one lowest potential (impossible to sell) lead in the stack that you could not sell under any circumstances. The eight leads in between also have a priority order from highest to lowest potential.

Your challenge for this week, if you really want to succeed, is to put your leads in order from highest to lowest potential. Start at the top and work your way down!

Tuesday, June 3, 2008

Monday, June 2, 2008

Success From Self-Promotion

Personal Referral Sources
  1. Daily Contacts: Promote yourself in social and business settings.
  2. Personal Contacts: Identify personal contacts that represent sales or referral opportunities.
  3. Local Businesses: Contact local businesses regarding referral opportunities.
  4. Industry Conferences: Attend lending and credit conferences.
  5. Community Events: Get involved in community events to network.
  6. Community Associations: Become a member of one community association.
  7. Trade Shows: Attend industry related trade shows
  8. Speaking Engagements and Articles: Write articles for your local paper or industry periodicals or speak at events.
  9. Professional Network Group: Coordinate a ground of lending, credit and financial service professionals to meet monthly.
Are there any others that you have found to be successful? Leave a comment with some of the ideas you have found to be helpful in regards to promotion!


Tuesday, May 27, 2008

Loan Officer Tip - Verify Income

Income verification is crucial to successfully and honestly completing an application.

  • Have customers read, fax and send (overnight) income information
  • Get income at the end of the application: "What I'm going to need is your income documentation - right now! Don't worry, I'll wait while you grab the needed documents."
  • "Doc's" show commitment.
Always ask yourself, "Does the loan put the borrower in a better position than when they came to you?"

OCC Chief Urges a Tightening Up on Home Equity Loans

From: American Banker
By: Cheyenne Hopkins
May 23, 2008

WASHINGTON — Comptroller of the Currency John C. Dugan on Thursday suggested several improvements in home equity underwriting, including ending the practice of using the loans to finance down payments.

"We need to ask some hard questions about home equity product structure and underwriting criteria," he said in a speech sponsored by the Financial Services Roundtable's housing policy council. "In particular, we need to revisit the problems that landed lenders where we are today — particularly some of the 'shortcuts' established in reaction to aggressive competition."

After a huge growth spurt — home equity loans more than doubled from the 2002 total, to $1.1 trillion — loose underwriting and falling home values have combined to produce big losses. Losses spiked ninefold, to $2.7 billion, in the first quarter compared to the year earlier, he said.

Mr. Dugan urged lenders to improve the tools they use to value collateral and verify income and told them to steer clear of interest-only loans.

Regulators began waving a red flag on home equity lending in 2005, but Mr. Dugan said banks have been slow to change their practices. For instance, he said, questions remain on the use of collateral valuation tools such as automated valuation models.

These tools must be "closely managed, periodically validated, and supported with sound business rules," he said. "Cost alone simply cannot be the guiding principle for their use."

Mr. Dugan also criticized "reactive stated income," situations in which lenders require a borrower to detail income and authorize the lender to verify it, "as if the lender were really going to do just that," Mr. Dugan said. "Supposedly unbeknownst to the borrower, the lender deliberately chooses not to incur the additional time and cost of actually following through and verifying the income."

The comptroller stopped short of saying this practice should be stopped. "We need to think carefully about whether anything short of actual verification of income is acceptable from a safety and soundness perspective for most borrowers," he said.

The industry should also rethink interest-only structures, he said. The lack of "payment discipline encourages borrowers to assume greater levels of debt, often to the limit of their ability to make minimum monthly payments."

Mr. Dugan said banks must increase their reserves against home equity loans.

"With losses accelerating, those reserves are simply not going to be adequate, and that's why our examiners are encouraging more robust portfolio analysis and loss-reserve levels," he said.

Still, the Comptroller noted that loss rates on home equity loans remain lower than for other types of retail credit.


Friday, May 23, 2008

Memorial Day Weekend

I hope you all have a relaxing Memorial Day Weekend! And remember, on our death beds we will not ask for one more day at the office. So leave work at the office this weekend and enjoy being with friends and family!

Have a great weekend!

Tuesday, May 20, 2008

LIVE Loan Officer Webinar

Its not too late to join me at our live webinar this Wednesday May 21!